Google Tag Manager

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Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

Click here to get started

(Note: You must have a Google Analytics account to create and use GTM.)

Our take: When you need to be able to track the metrics if user interactions without bothering the web dev teams, this is the way to go. There are many web sites that provide help and pre-coded tags and triggers to help you measure many site activities on your site. Also has a great way to make sure people aren’t over-writing each other’s code, version control and rollbacks that can prevent catastrophic code breaks. It’s absolutely worth the time to learn how this free service can improve your site.

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