The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
Our take: Hands down the best SEO plugin available. The free version is great and the paid version is even better. I use this plugin on this site and all my other WP-powered sites as well, and I know all the proper ways to code SEO. But sometimes I forget and the plugin gently reminds me of what’s important and why it matters. There are many other plugins that try to help, but there’s no need to go anywhere else.